Just Add Firewater is a creative firm that develops compelling, needle-moving content across multiple platforms and genres, including animation, documentary, narrative, and VR. Our company merges decades of DC consulting and project management experience with decades of LA entertainment industry creative experience. This unique combination enables JAF to design each project's creative to fit an overall, metrics-driven distribution strategy.


plan it

Strategy: connecting brand and narrative to business strategy

Marketing: creating brands, messages, methods, tools

Audience: identifying, segmenting, and engaging

learn it

Development: crafting audience-driven narratives

Production: lighting, blocking, sound design, camera techniques

Post Production: data management, editing, motion graphics

do it

Video: creating animation, motion graphic, and live action videos

Social Impact Campaigns: developing feature-length films and change agendas that get results

Distribution: ensuring your story is seen by your target audience

Metrics: developing meaningful metrics to gauge success